Promotion planning, forecasting and evaluation
Veritico PROMO helps you decide which products to promote, forecasts how much each store will sell and shows what a promotion really earned once cannibalization, halo effect and the post‑promotion dip are taken into account.
Results of Veritico PROMO
Promotional margin
+1–0%
Revenue
+1–0%
Less time setting up promotions
0%
Promotional forecast accuracy at Kofola
0%
Leaflet size at METRO without lower sales
−0%
Who works with Veritico PROMO
Commercial and category managers
Pick products for the leaflet by their score in past promotions and see how often each product has been promoted.
Promotion planners
Manage campaigns, statuses and approvals in one place, with deadline alerts and bulk operations.
Supply chain
Receive the total promotional volume by store and day as an input for replenishment.
How Veritico PROMO works
Planning and candidate ranking
A long‑term leaflet plan balanced across the season. Candidate products are scored on their past performance in the KPIs you choose, shown as numbers and a traffic light.
Promotion forecasting
Baseline and daily promotional forecast for every store. Without history, the forecast uses the closest store profiles or the baseline of a similar category.
True incremental sales
Actual sales compared with the calculated baseline, including cannibalization within the category, halo effect and the dip after the promotion ends.
Promotion cycle
From leaflet plan to evaluation
01
Leaflet plan
Leaflets are planned for the whole season and balanced across the period.
02
Product selection
Weeks before the promotion, candidates are scored on past performance and checked against promotion frequency.
03
Approval and forecast
Before launch, campaigns go through role‑based approval, with a fast track for promotions that meet the KPI thresholds. Sales are forecast for each store and day and the volume goes to replenishment.
04
Evaluation
After the promotion, the evaluation shows true incremental sales, cannibalization, halo and the post‑promotion dip.
Solutions in detail
Promotion forecasting
Baseline and promotional forecasts per store and day, even without promotion history.
Uplift and cannibalization
True incremental sales, net of cannibalization, halo and the dip after the promotion.
Discount optimization
Discount depth and promotional price that meet your margin and ROI targets.
Veritico PROMO in practice
Smarter promotion mix, leaner leaflets
Veritico PROMO cut the promotional leaflet by 25% with the same sales and lifted promotional profitability.
−25% leaflet size
+1 pp promotional margin at the same sales
+3% profit on promoted items
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, raised promotional forecast accuracy to 76%, and cut write‑offs of expired stock by 14%, leading to better availability at the shelf.
76% promotional forecast accuracy
14% fewer write‑offs of expired stock
Higher product availability
Where Veritico PROMO is used
Beverages
Leaflet plans, promotion forecasts and uplift measured against baseline. Used by Kofola and Molson Coors.
Confectionery & Snacks
Christmas, Easter and promotions with retail chains. Mondelez raised forecast accuracy from 50% to 70%.
Seasonal & Promo‑driven Goods
Promotion forecasts based on similar past promotions, and discount depth set by elasticity and margin.
Grocery & Convenience
Leaflet planning, candidate ranking and promotion forecasts per store and day.
Other Veritico modules
Forecast demand by item, store and day and automate orders.
Set regular and clearance prices in line with your pricing strategy.
Assortments by store cluster and planograms for every store.
Questions about Veritico PROMO
No. Veritico PROMO runs on its own. It shares most of its input data with Veritico STOCK, and when you use both, the promotional volume flows straight into replenishment.
Veritico PROMO uses the closest matching store profiles or the baseline of a similar category.
Simple discounts as well as multibuy, buy & get and targeted discounts, across channels.
Actual sales are compared with the baseline, the sales you would have made without the promotion. The calculation includes cannibalization of similar products, halo effect and the drop in sales after the promotion.
Yes. Placement and media such as TV or the leaflet cover are part of the uplift estimate.
Book a Veritico PROMO demo
Tell us how you plan promotions today and how you evaluate them. We’ll show you Veritico PROMO on a similar setup.