Retail, Wholesale & E‑commerce

Smarter promotion mix, leaner handouts

Logio deployed Veritico PROMO to select profitable promo items and assemble periodical handouts for METRO Slovakia.

Outcome

The promotion brochure was reduced by a quarter while keeping the same sales, improving promotional margin and overall profit on promoted items.

Brochure size

-0%

Promotional margin at the same sales

+0 pp

Profit on promoted items

+0%

About Metro

METRO Slovakia is the Slovak subsidiary of METRO AG, a leading international food wholesaler serving HoReCa and traders. METRO operates in more than 30 countries. METRO Slovakia runs six wholesale stores that cover the country.

6 wholesale stores across Slovakia

180,000+ business customers served in Slovakia

METRO operates in 30+ countries

Initial challenge

METRO Slovakia wanted to bring promotions under control and ensure that featured items were both sensible and profitable.

Project goal

Design a balanced, periodical promo handout using data‑driven selection to maintain sales while improving promotional profitability.

Solution

Building a data‑led promo engine

Logio implemented Veritico PROMO to evaluate promo candidates and automatically assemble the optimal handout for each period.

Unified Pricing & Markdown Management

Promotion Planning & Effectiveness

Impact

Leaner promotions, stronger profitability

Thinner brochure, same sales

A 25% reduction in handout size without reducing sales.

Higher promo margin

Promotional margin increased by 1 percentage point at unchanged sales.

High adoption of automation

Up to 80% acceptance rate of automatic suggestions by the team.

Stronger profit on promoted items

Profit on featured items improved by 3 % thanks to a smarter mix.

Repeatable promo process

The data‑driven handout assembly can be replicated across other METRO countries and B2B retail chains.

Make your promotions work harder

If your promo calendar is busy but margins are thin, we can help you optimize the mix and automate the handout. Let's talk about how Veritico PROMO improves profitability without adding pages.