Retail, Wholesale & E‑commerce
Smarter promotion mix, leaner leaflets
Logio deployed Veritico PROMO to select profitable promo items and assemble periodical leaflets for METRO Slovakia.
Outcome
The promotional leaflet was reduced by a quarter while keeping the same sales, improving promotional margin and overall profit on promoted items.
Leaflet size
-25%
Promotional margin at the same sales
+1 pp
Profit on promoted items
+3%
About Metro
METRO Slovakia is the Slovak subsidiary of METRO AG, a leading international food wholesaler serving HoReCa and traders. METRO operates in more than 30 countries. METRO Slovakia runs six wholesale stores that cover the country.
6 wholesale stores across Slovakia
180,000+ business customers served in Slovakia
METRO operates in 30+ countries
Initial challenge
METRO Slovakia wanted to bring promotions under control and ensure that featured items were both sensible and profitable.
Project goal
Design a balanced, periodical promotional leaflet using data‑driven selection to maintain sales while improving promotional profitability.
Solution
Building a data‑led promo engine
Logio implemented Veritico PROMO to evaluate promo candidates and automatically assemble the optimal leaflet for each period.
Solutions implemented
Unified Pricing & Markdown Management
Promotion Planning & Effectiveness
Impact
Leaner promotions, stronger profitability
Thinner leaflet, same sales
A 25% reduction in leaflet size without reducing sales.
Higher promo margin
Promotional margin increased by 1 percentage point at unchanged sales.
High adoption of automation
Up to 80% acceptance rate of automatic suggestions by the team.
Stronger profit on promoted items
Profit on featured items improved by 3% thanks to a smarter mix.
Repeatable promo process
The data‑driven leaflet assembly can be replicated across other METRO countries and B2B retail chains.
Make your promotions work harder
If your promo calendar is busy but margins are thin, we can help you optimize the mix and automate the leaflet. Let's talk about how Veritico PROMO improves profitability without adding pages.
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Higher availability with less waste
Veritico STOCK with automated ordering lifted availability to 97 percent and cut waste by 75 percent at Košík.cz, delivering fresher goods and leaner operations.
Waste decreased by 75 percent
Product availability reached 97 percent
E‑grocery warehouse automation
Logio designed a phased warehouse automation strategy for a major French grocery retailer's e‑commerce operations, delivering a 400% picking productivity increase and a layout supporting 5x capacity growth.
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5x scalable warehouse capacity