Retail, Wholesale & E‑commerce
Smarter promotion mix, leaner handouts
Logio deployed Veritico PROMO to select profitable promo items and assemble periodical handouts for METRO Slovakia.
Outcome
The promotion brochure was reduced by a quarter while keeping the same sales, improving promotional margin and overall profit on promoted items.
Brochure size
-0%
Promotional margin at the same sales
+0 pp
Profit on promoted items
+0%
About Metro
METRO Slovakia is the Slovak subsidiary of METRO AG, a leading international food wholesaler serving HoReCa and traders. METRO operates in more than 30 countries. METRO Slovakia runs six wholesale stores that cover the country.
6 wholesale stores across Slovakia
180,000+ business customers served in Slovakia
METRO operates in 30+ countries
Initial challenge
METRO Slovakia wanted to bring promotions under control and ensure that featured items were both sensible and profitable.
Project goal
Design a balanced, periodical promo handout using data‑driven selection to maintain sales while improving promotional profitability.
Solution
Building a data‑led promo engine
Logio implemented Veritico PROMO to evaluate promo candidates and automatically assemble the optimal handout for each period.
Solutions implemented
Promotion Planning & Effectiveness
Unified Pricing & Markdown Management
Impact
Leaner promotions, stronger profitability
Thinner brochure, same sales
A 25% reduction in handout size without reducing sales.
Higher promo margin
Promotional margin increased by 1 percentage point at unchanged sales.
High adoption of automation
Up to 80% acceptance rate of automatic suggestions by the team.
Stronger profit on promoted items
Profit on featured items improved by 3 % thanks to a smarter mix.
Repeatable promo process
The data‑driven handout assembly can be replicated across other METRO countries and B2B retail chains.
Make your promotions work harder
If your promo calendar is busy but margins are thin, we can help you optimize the mix and automate the handout. Let's talk about how Veritico PROMO improves profitability without adding pages.
We tackled many supply chain challenges
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, improved promotion forecasting to 76 %, and cut expired stock depreciation by 14 %, leading to better availability at the shelf.
76 % promotion forecast accuracy
14 % reduction in expired stock depreciation
Higher product availability
Promotion planning for Mondelez
Since 2011, Logio helped Mondelez unify planning and raise forecast accuracy from 50% to 70%, improving promotion decisions and cross‑functional alignment.
+20 pp forecast accuracy
Promotion profitability increased