Unified pricing and markdown management
Protect margins at every stage of the product lifecycle.
Logio designs and manages regular pricing and markdown strategies that use AI, demand signals and inventory data to set, time and size price moves across channels.
With Veritico PRICE, powered by Yieldigo, you turn everyday prices and sell outs into predictable profit.
Your challenges
What’s holding you back right now?
Base prices differ by channel and format without a clear, data based logic
Markdowns happen too late and at panic level discounts
Clearance erodes margin instead of recovering value from slow or obsolete stock
Expiry sensitive items still end up written off or wasted
Pricing and markdown decisions sit in spreadsheets, not a shared, auditable system
There is no clear view of price and markdown impact on profitability.
When it matters
You’ll benefit when you are…
Designing or refreshing price architecture across multiple banners, formats or countries
Planning end of season sell out and clearance across stores and channels
Sitting on slow movers that block shelf space, capacity and working capital
Managing expiry sensitive categories and want less waste, not lower availability
Running frequent promotions and need consistent regular prices and post promo sell out
Delisting SKUs or reshaping assortments and need clean, profitable exits
Moving from manual price and markdown changes to automated recommendations with human control
Standardising pricing and markdown rules across regions, banners or store formats
Outcomes
What we deliver
Margin protection
Use early, targeted markdowns based on demand and expiry risk to cut write offs.
Integrated pricing and markdown planning
Align regular pricing, markdown timing and replenishment plans for each SKU, channel and format.
Daily recommendations, planner control
Get daily AI recommendations for prices and markdowns per SKU and location, with full override options.
Time savings for planners
Automate bulk price and markdown setup so experts focus on strategy, negotiation and exceptions.
Better customer perception
Design predictable, fair price and markdown patterns that support your value and ESG story.
What makes us different
Logio experts at your service
AI first but transparent. AI is a tool, not a buzzword.
Deep retail, FMCG, e‑commerce and manufacturing experience across Europe, not just generic benchmarks.
Data‑led methodology that links assortment decisions to inventory, space, logistics, and profitability.
Pricing and markdown optimization is connected with demand forecasting, inventory management and promotion planning
Logio remains independent of specific retail systems or hardware vendors
Long‑term partnership mindset, not one‑off workshops; Logio stays involved from concept to implementation.
AI and data at the core
Logio has been designing AI powered supply chain solutions for more than 20 years. Its teams combine data science, operations research and hands on retail experience to solve complex pricing and inventory problems, including markdowns.
Veritico, Logio’s AI driven platform, uses machine learning, neural networks and advanced optimisation methods to forecast demand, sense short term shifts, evaluate promotion and lifecycle effects and recommend optimal pricing actions. This allows price and markdown decisions that are based on behaviour, not gut feeling.
Veritico for unified pricing and markdown management
Veritico PRICE, powered by Yieldigo, is Logio’s proprietary, purpose built and configurable engine for price and markdown optimisation. It works alongside Veritico STOCK and PROMO so prices and markdowns reflect inventory risk, promotional history and category strategy in one place.
The platform supports complex, multi criteria decision making, can simulate different price and markdown curves and can feed recommendations into your existing workflows and systems. You stay in control of rules and constraints, while the AI does the heavy lifting.
Case studies
We tackled many supply chain challenges
Automated stock and promotion planning for Jednota Mikulov
Jednota Mikulov replaced manual order management with Veritico Stock and Veritico Price, raising stock availability from 96 % to 98 % and cutting order creation time by 90 %. Customers experience fuller shelves and better planned promotions while store staff spend far less time on administration.
Automated inventory and ordering for Albert
Since 2017, Logio and Albert co‑created a unified platform that automates inventory and ordering across 300+ stores and gives the company one source of truth, resulting in full shelves, fairer prices, and fresher products.
Smarter promotion mix, leaner handouts
Veritico PROMO cut the promo handout by 25% with the same sales and lifted promotional profitability.
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, improved promotion forecasting to 76 %, and cut expired stock depreciation by 14 %, leading to better availability at the shelf.
Inventory and promotion control for a Czech canned foods leader
Veritico STOCK and PROMO unified production and promotion planning across four plants. The company cut stock working capital by 12% without harming availability.
Turn markdowns into a strategic advantage
If your pricing and markdowns are still driven by last minute decisions or manual spreadsheets, Logio can help.
Let us show you how AI supported pricing and markdown optimisation, connected to inventory and promotion planning, can protect your margin, cut waste and free your team to focus on growth.