Food & beverage manufacturing
Smarter promotions, lower write‑offs
Logio implemented Veritico PROMO to connect key business units and enable bilateral data sharing for strategic and operational promotion management.
Outcome
The project improved promotion forecasting and aligned promotion types and lengths with business goals, reducing write‑offs of expired stock and improving on‑shelf availability.
Promotional forecast accuracy
76%
Reduction in write‑offs of expired stock
- 14%
About Kofola
Kofola ČeskoSlovensko a.s. is a listed beverage group and one of the top producers of branded non‑alcoholic drinks in Central and Eastern Europe. The company operates production and brands across CzechoSlovakia and the Adriatic region.
€360M revenue in 2023
Four production plants in the Czech Republic
The country’s largest soft drinks producer
Initial challenge
The client needed to optimize promotion types and lengths to avoid margin erosion and stock write‑offs.
Project goal
Enable fact‑based promotion planning across departments with shared data and improve forecast accuracy for promotions.
Solution
One source of truth for promotions
Logio deployed Veritico’s promotion planning to connect sales, marketing, and supply chain, and to steer promotions by facts.
Solutions implemented
Promotions
Impact
Data‑driven promotions, fewer losses
Higher forecast accuracy
Promotion forecasting reached 76%, supporting more reliable plans.
Better availability
Improved on‑shelf availability during promotions.
Cross‑functional alignment
Marketing, sales, and supply chain worked from one source of truth.
Faster decision making
Shared data enabled quicker evaluation of promo scenarios.
Controlled promo mix
Standardized types and lengths reduced ineffective promotions.
Make your promotions work harder
If promotions drain margin or create write‑offs, we can help. Veritico PROMO unifies data and forecasting so you plan the right promotion, at the right length, with the right supply. Let’s talk.
We tackled many supply chain challenges
Automated warehouse for Plzeňský Prazdroj
Designing and implementing a fully automated high‑bay warehouse with 42,000 positions to support production expansion.
42,000 pallet positions
Fully automated AS/RS
End‑to‑end implementation
Distribution strategy scenarios for Plzeňský Prazdroj
Logio modelled the existing distribution network of Plzeňský Prazdroj and prepared several future distribution scenarios, each with a feasibility study and KPI impact assessment. This provided a fact based basis to choose a strategy that improves competitiveness and manages up to 80 percent of logistics costs while reducing the risk of six‑figure euro mistakes.
Clear comparison of several future distribution strategy scenarios
Feasibility and KPI impact evaluated for each distribution option
Up to 80 percent of logistics costs addressed through the chosen distribution strategy