Food & beverage manufacturing
Smarter promotions, lower write‑offs
Logio implemented Veritico PROMO to connect key business units and enable bilateral data sharing for strategic and operational promotion management.
Outcome
The project improved promotion forecasting and aligned promotion types and lengths with business goals, reducing expired stock depreciation and improving on‑shelf availability.
Promotion forecast accuracy
0%
Expired stock depreciation reduction
- 0%
About Kofola
Kofola ČeskoSlovensko a.s. is a listed beverage group and one of the top producers of branded non‑alcoholic drinks in Central and Eastern Europe. The company operates production and brands across CzechoSlovakia and the Adriatic region.
CZK 8.69 bn revenue in 2023
Four production plants in the Czech Republic
The country’s largest soft drinks producer
Initial challenge
The client needed to optimize promotion types and lengths to avoid margin erosion and stock write‑offs.
Project goal
Enable fact‑based promotion planning across departments with shared data and improve forecast accuracy for promotions.
Solution
One source of truth for promotions
Logio deployed Veritico’s promotion planning to connect sales, marketing, and supply chain, and to steer promotions by facts.
Solutions implemented
Unified Pricing & Markdown Management
Data Visibility & Accessibility
Demand Forecasting & Inventory Optimization
Promotion Planning & Effectiveness
Impact
Data‑driven promotions, fewer losses
Higher forecast accuracy
Promotion forecasting reached 76 %, supporting more reliable plans.
Better availability
Improved on‑shelf availability during promotions.
Cross‑functional alignment
Marketing, sales, and supply chain worked from one source of truth.
Faster decision making
Shared data enabled quicker evaluation of promo scenarios.
Controlled promo mix
Standardized types and lengths reduced ineffective promotions.
Make your promotions work harder
If promotions drain margin or create write‑offs, we can help. Veritico PROMO unifies data and forecasting so you plan the right promotion, at the right length, with the right supply. Let’s talk.
We tackled many supply chain challenges
Production ramp up support for Grupo Antolin Turnov
Grupo Antolin Turnov secured the on‑time launch of a new automotive interior production line by combining crisis management, material flow design and dynamic simulation with Logio’s support. The project delivered a validated logistics concept and reduced risk at start‑up.
New interior production started on the original target date.
New logistics concept for the line prepared, implemented and executed.
Key risks and bottlenecks verified and mitigated in simulation before go‑live.
Ramp‑up of an automated warehouse for Radegast
Logio secured the on‑time start of Radegast’s automated warehouse in Nošovice by coordinating on‑site ramp‑up, testing, and training when the supplier could not travel, enabling automated pallet handling between bottling and dispatch.
Availability improved from 96 % to 98 %
Inventory turnover time reduced by 8 %
Time to create orders reduced by 90 %