Food & beverage manufacturing
Smarter promotions, lower write‑offs
Logio implemented Veritico PROMO to connect key business units and enable bilateral data sharing for strategic and operational promotion management.
Outcome
The project improved promotion forecasting and aligned promotion types and lengths with business goals, reducing expired stock depreciation and improving on‑shelf availability.
Promotion forecast accuracy
0%
Expired stock depreciation reduction
- 0%
About Kofola
Kofola ČeskoSlovensko a.s. is a listed beverage group and one of the top producers of branded non‑alcoholic drinks in Central and Eastern Europe. The company operates production and brands across CzechoSlovakia and the Adriatic region.
€360M revenue in 2023
Four production plants in the Czech Republic
The country’s largest soft drinks producer
Initial challenge
The client needed to optimize promotion types and lengths to avoid margin erosion and stock write‑offs.
Project goal
Enable fact‑based promotion planning across departments with shared data and improve forecast accuracy for promotions.
Solution
One source of truth for promotions
Logio deployed Veritico’s promotion planning to connect sales, marketing, and supply chain, and to steer promotions by facts.
Solutions implemented
Unified Pricing & Markdown Management
Promotion Planning & Effectiveness
Demand Forecasting & Inventory Optimization
Impact
Data‑driven promotions, fewer losses
Higher forecast accuracy
Promotion forecasting reached 76 %, supporting more reliable plans.
Better availability
Improved on‑shelf availability during promotions.
Cross‑functional alignment
Marketing, sales, and supply chain worked from one source of truth.
Faster decision making
Shared data enabled quicker evaluation of promo scenarios.
Controlled promo mix
Standardized types and lengths reduced ineffective promotions.
Make your promotions work harder
If promotions drain margin or create write‑offs, we can help. Veritico PROMO unifies data and forecasting so you plan the right promotion, at the right length, with the right supply. Let’s talk.
We tackled many supply chain challenges
Automated stock and promotion planning for Jednota Mikulov
Jednota Mikulov replaced manual order management with Veritico STOCK and Veritico PRICE, raising stock availability from 96 % to 98 % and cutting order creation time by 90 %. Customers experience fuller shelves and better planned promotions while store staff spend far less time on administration.
Stock availability improved from 96 % to 98 %
Inventory turnover time decreased by 8 %
Time needed to create orders shortened by 90 %
Inventory optimization for SIKO
Raised on‑shelf availability to 98.5% while cutting inventory by €1.65 million and freeing warehouse capacity for new items.
+1.5 pp shelf availability, from 97% to 98.5%
−€1.65 million inventory value year on year
Capacity created for new products