Food & beverage manufacturing
Smarter promotions, lower write‑offs
Logio implemented Veritico PROMO to connect key business units and enable bilateral data sharing for strategic and operational promotion management.
Outcome
The project improved promotion forecasting and aligned promotion types and lengths with business goals, reducing expired stock depreciation and improving on‑shelf availability.
Promotion forecast accuracy
0%
Expired stock depreciation reduction
- 0%
About Kofola
Kofola ČeskoSlovensko a.s. is a listed beverage group and one of the top producers of branded non‑alcoholic drinks in Central and Eastern Europe. The company operates production and brands across CzechoSlovakia and the Adriatic region.
CZK 8.69 bn revenue in 2023
Four production plants in the Czech Republic
The country’s largest soft drinks producer
Initial challenge
The client needed to optimize promotion types and lengths to avoid margin erosion and stock write‑offs.
Project goal
Enable fact‑based promotion planning across departments with shared data and improve forecast accuracy for promotions.
Solution
One source of truth for promotions
Logio deployed Veritico’s promotion planning to connect sales, marketing, and supply chain, and to steer promotions by facts.
Solutions implemented
Promotion Planning & Effectiveness
Demand Forecasting & Inventory Optimization
Unified Pricing & Markdown Management
Impact
Data‑driven promotions, fewer losses
Higher forecast accuracy
Promotion forecasting reached 76 %, supporting more reliable plans.
Better availability
Improved on‑shelf availability during promotions.
Cross‑functional alignment
Marketing, sales, and supply chain worked from one source of truth.
Faster decision making
Shared data enabled quicker evaluation of promo scenarios.
Controlled promo mix
Standardized types and lengths reduced ineffective promotions.
Make your promotions work harder
If promotions drain margin or create write‑offs, we can help. Veritico PROMO unifies data and forecasting so you plan the right promotion, at the right length, with the right supply. Let’s talk.
We tackled many supply chain challenges
Assortment and replenishment optimization for Pompo
Improved availability by 3 percent and sped up stock turnover thanks to better forecasting, seasonal planning, and automated replenishment.
+3 % product availability
Increased stock turnover
Inventory optimization for a leading Czech electronics e shop
A leading Czech electronics e shop CZC.cz used Veritico Stock to manage 40,000 SKUs. Product availability rose by 10 %, while profit in key categories increased by up to 8 %, all without growing stock levels.
+10 % product availability
+8 % profit on large peripherals
+3 % profit on accessories