Food & beverage manufacturing
Smarter promotions, lower write‑offs
Logio implemented Veritico PROMO to connect key business units and enable bilateral data sharing for strategic and operational promotion management.
Outcome
The project improved promotion forecasting and aligned promotion types and lengths with business goals, reducing expired stock depreciation and improving on‑shelf availability.
Promotion forecast accuracy
0%
Expired stock depreciation reduction
- 0%
About Kofola
Kofola ČeskoSlovensko a.s. is a listed beverage group and one of the top producers of branded non‑alcoholic drinks in Central and Eastern Europe. The company operates production and brands across CzechoSlovakia and the Adriatic region.
CZK 8.69 bn revenue in 2023
Four production plants in the Czech Republic
The country’s largest soft drinks producer
Initial challenge
The client needed to optimize promotion types and lengths to avoid margin erosion and stock write‑offs.
Project goal
Enable fact‑based promotion planning across departments with shared data and improve forecast accuracy for promotions.
Solution
One source of truth for promotions
Logio deployed Veritico’s promotion planning to connect sales, marketing, and supply chain, and to steer promotions by facts.
Solutions implemented
Promotion Planning & Effectiveness
Unified Pricing & Markdown Management
Demand Forecasting & Inventory Optimization
Data Visibility & Accessibility
Impact
Data‑driven promotions, fewer losses
Higher forecast accuracy
Promotion forecasting reached 76 %, supporting more reliable plans.
Better availability
Improved on‑shelf availability during promotions.
Cross‑functional alignment
Marketing, sales, and supply chain worked from one source of truth.
Faster decision making
Shared data enabled quicker evaluation of promo scenarios.
Controlled promo mix
Standardized types and lengths reduced ineffective promotions.
Make your promotions work harder
If promotions drain margin or create write‑offs, we can help. Veritico PROMO unifies data and forecasting so you plan the right promotion, at the right length, with the right supply. Let’s talk.
We tackled many supply chain challenges
Inventory optimization for a workwear manufacturer
Logio implemented inventory optimization software to help buyers order with precision while accounting for long supplier lead times.
Production planning validation for Strojmetal
Logio validated Strojmetal’s new production planning software and completed the implementation roadmap, reducing implementation risk and protecting critical planning know‑how in a highly specialised aluminium forging environment.
Suitability of the selected production planning module independently verified
Implementation schedule completed with missing activities, including workflows and data management
Lower risk of implementation delays and loss of key planning know‑how