Promotion management
Promotions should grow profit, not just volume.
Promotion management from Logio combines expert consulting with Veritico PROMO, a proprietary, configurable platform for planning, executing and evaluating campaigns across channels.
With up to half of retail sales coming from promotions and only around one third ending in profit, you need clear control, not guesswork.
Your challenges
What’s holding you back right now?
Half of your promotions barely break even or you cannot prove they do
Flyers and leaflets are packed with offers that do not generate real profit
Cannibalisation, halo and post‑promo effects are not captured in your reports
Planning promotions across sales, marketing and supply chain takes weeks of manual work
Nobody fully trusts the numbers, so decisions are driven by intuition and negotiation power
When it matters
You’ll benefit when you are…
Running frequent retail or FMCG promotions without a clear view of profitability.
Rebuilding your annual promotion calendar and wanting to avoid discount fatigue
Aligning promotions with inventory and capacity to prevent stockouts or overstock
Negotiating trade terms and co‑op spend with key suppliers and brands
Digitising manual promotion spreadsheets into one structured, auditable workflow
Scaling promotions across multiple countries, banners or channels while keeping control
Outcomes
What we deliver
Profitable promo portfolio
Build promotion calendars that respect margin, turnover and sell‑out goals, not just volume.
End‑to‑end promo control
Run one structured process from idea to evaluation with clear ownership, workflows and approvals.
Reliable promotion forecasts
Use AI models that predict uplift, cannibalisation, halo and post‑promo effects at item level.
Faster campaign cycles
Automate flyer generation, bulk edits and approvals to cut planning and setup time by around half.
Aligned promotions and supply chain
Connect promotion planning with pricing and inventory, so campaigns do not break availability or create waste.
Transparent ROI reporting
Standard KPIs show which promotions, suppliers and formats really pay back, across periods and channels.
What makes us different
Logio experts at your service
Logio covers promotion strategy, process design and the implementation of Veritico PROMO, not just tool setup.
Specialised models capture promotional uplift, cannibalisation, halo and post‑promo effects that standard tools ignore.
Promotion decisions are made together with pricing, inventory and distribution, so the whole supply chain benefits.
Promotion projects build on more than 20 years of consulting and 1,000+ completed supply chain engagements.
How Logio uses AI
Logio has been working with AI in supply chain for over two decades and treats it as a tool to solve real business problems, not a buzzword. AI is combined with mathematics, domain expertise and clean data to support complex, multi‑criteria decisions and deliver better predictions with lower latency.
VERITICO, Logio’s AI‑driven platform for managing inventory, pricing and promotions, is trusted by 80+ customers and built on 20 years of continuous software development. 100% of VERITICO customers use AI, and around 25% of product revenue is reinvested into R&D to keep models and features evolving.
Logio is a trusted Microsoft Partner, VERITICO is listed in the Microsoft Azure Marketplace and has been ranked by Gartner among the top 25 supply chain planning solutions globally.
How Veritico PROMO supports promotion management
Veritico PROMO is a proprietary, purpose‑built and configurable module that underpins this solution. It provides one source of truth for promotions, from business settings and planning through forecasting, optimisation, workflow and approval, to detailed post‑promo evaluation.
The platform supports collaboration across promotions, commercial, supply chain and finance teams, integrates with existing systems, and automates manual steps such as leaflet generation, data exports and bulk edits. That means Logio does not just recommend how to improve promotions, it also delivers the operational tool to run them at scale.
Case studies
We tackled many supply chain challenges
Automated stock and promotion planning for Jednota Mikulov
Jednota Mikulov replaced manual order management with Veritico Stock and Veritico Price, raising stock availability from 96 % to 98 % and cutting order creation time by 90 %. Customers experience fuller shelves and better planned promotions while store staff spend far less time on administration.
Automated forecasting and ordering for EMOS
EMOS consolidated planning on Veritico to automate forecasting and ordering across 1,300+ products, achieving 98% availability and a 17% reduction in stock working capital.
Automated inventory and ordering for Albert
Since 2017, Logio and Albert co‑created a unified platform that automates inventory and ordering across 300+ stores and gives the company one source of truth, resulting in full shelves, fairer prices, and fresher products.
Promotion planning for Mondelez
Since 2011, Logio helped Mondelez unify planning and raise forecast accuracy from 50% to 70%, improving promotion decisions and cross‑functional alignment.
Centralized promotion management for Apatinska Pivara
Centralized promotion data and a clear cross‑functional workflow improved control and evaluation of promotions, increasing promotional margin by 1.5%.
Smarter promotion mix, leaner handouts
Veritico PROMO cut the promo handout by 25% with the same sales and lifted promotional profitability.
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, improved promotion forecasting to 76 %, and cut expired stock depreciation by 14 %, leading to better availability at the shelf.
Inventory and promotion control for a Czech canned foods leader
Veritico STOCK and PROMO unified production and promotion planning across four plants. The company cut stock working capital by 12% without harming availability.
Take your promotions to the next level
If promotions are critical for your revenue but hard to control, Logio can help.
Let us review your current promotion process and show how data‑led consulting and Veritico PROMO can turn discounts into predictable, profitable growth.