Food & beverage manufacturing

Unified promotion planning with higher forecast accuracy

Logio has worked with Mondelez since 2011 to unify planning, streamline promotion approvals, and improve sales forecasting.

Outcome

A single forecasting system for promo and non‑promo demand, faster approvals, and a measurable increase in forecast accuracy that supports better promo profitability.

Forecast accuracy increased

+0 pp

About Mondelēz

Mondelez International is one of the world’s largest snack companies, selling products in over 150 countries. The company reported approximately $36 billion in global net revenues and holds leadership positions in biscuits and chocolate, with brands including Milka, Oreo and Toblerone.

~$36B annual net revenue (2024)

~91,000 employees worldwide (2023)

Products sold in 150+ countries

Initial challenge

Three issues at the start of cooperation in 2011 — unify different planning approaches, optimize promotion approval, and increase sales plan accuracy.

Project goal

Create a single system covering promo and non‑promo forecasting, standardize approvals, and improve planning accuracy and profitability.

Solution

Unify planning and raise forecast accuracy

Since 2011, Logio helped Mondelez unify planning and raise forecast accuracy from 50% to 70%, improving promotion decisions and cross‑functional alignment.

Promotion Planning & Effectiveness

Reporting Automation

Demand Forecasting & Inventory Optimization

Impact

Unified planning and smarter promotions

Higher forecast accuracy

Improved from 50% to 70% (+20 pp), enabling better supply and financial planning.

Faster decisions

Standardized approvals shortened the path from proposal to go‑live.

Better profitability focus

Promotions managed with clearer economics, contributing to higher promo profitability.

One source of truth

Unified forecasting improved collaboration across production, sales, and finance.

Logio has brought order to our company's promotion planning and forecasting. Since Veritico PRICE PROMO details of all planned promotions, it also helps us prepare our corporate plans.

Jan Stránský

Sales Operations Manager, Mondelēz

Make your promotions pay off

If your promotion planning is fragmented or slow, we can help unify the process, improve forecast accuracy, and give your teams real‑time visibility. Let’s talk about a practical roadmap for your business.