Food & beverage manufacturing
One workflow for smarter promotions
Logio implemented Veritico PROMO to centralize promotion planning and evaluation across Apatinska Pivara’s key departments.
Outcome
The project established a single source of truth and an end‑to‑end workflow from planning to execution to evaluation, including pre‑ and post‑promotion effects and cannibalization. Promotional margin increased by 1.5%.
Promotional margin increased by
+0%
About Molson Coors
Apatinska Pivara is a Serbian brewery based in Apatin with roots dating to 1756. It is part of Molson Coors following the 2012 acquisition of StarBev.
~4 million hl annual capacity
750+ employees
Founded in 1756, part of Molson Coors since 2012
Initial challenge
Apatinska Pivara asked Logio to increase the efficiency of promotion management across the organization.
Project goal
Create a centralized, data‑driven promotion process that connects departments and enables consistent planning, execution, and evaluation.
Solution
One workflow, one source of truth for promotions
Centralized promotion data and a clear cross‑functional workflow improved control and evaluation of promotions, increasing promotional margin by 1.5%.
Solutions implemented
Promotion Planning & Effectiveness
Impact
Promotional margin increased by 1.5%.
End‑to‑end workflow
Standardized steps from planning to execution to evaluation improve consistency.
Single source of truth
One platform for cross‑department promotion data and decisions.
Better strategic and operational control
Teams manage day‑to‑day and long‑term promotion planning from the same data.
More effective promotions
Promotion effectiveness improved across the assortment.
Make every promotion count
If promotions are fragmented across teams and tools, we can help you unify data and decisions. Let’s discuss how Veritico PROMO can standardize your planning and evaluation process.
We tackled many supply chain challenges
Automated stock and promotion planning for Jednota Mikulov
Jednota Mikulov replaced manual order management with Veritico Stock and Veritico Price, raising stock availability from 96 % to 98 % and cutting order creation time by 90 %. Customers experience fuller shelves and better planned promotions while store staff spend far less time on administration.
Stock availability improved from 96 % to 98 %
Inventory turnover time decreased by 8 %
Time needed to create orders shortened by 90 %
Distribution strategy scenarios for Plzeňský Prazdroj
Logio modelled the existing distribution network of Plzeňský Prazdroj and prepared several future distribution scenarios, each with a feasibility study and KPI impact assessment. This provided a fact based basis to choose a strategy that improves competitiveness and manages up to 80 percent of logistics costs while reducing the risk of multimillion crown mistakes.
Clear comparison of several future distribution strategy scenarios
Feasibility and KPI impact evaluated for each distribution option
Up to 80 percent of logistics costs addressed through the chosen distribution strategy