Food & beverage manufacturing
One workflow for smarter promotions
Logio implemented Veritico PROMO to centralize promotion planning and evaluation across Apatinska Pivara’s key departments.
Outcome
The project established a single source of truth and an end‑to‑end workflow from planning to execution to evaluation, including pre‑ and post‑promotion effects and cannibalization. Promotional margin increased by 1.5%.
Promotional margin increased by
+0%
About Molson Coors
Apatinska Pivara is a Serbian brewery based in Apatin with roots dating to 1756. It is part of Molson Coors following the 2012 acquisition of StarBev.
~4 million hl annual capacity
750+ employees
Founded in 1756, part of Molson Coors since 2012
Initial challenge
Apatinska Pivara asked Logio to increase the efficiency of promotion management across the organization.
Project goal
Create a centralized, data‑driven promotion process that connects departments and enables consistent planning, execution, and evaluation.
Solution
One workflow, one source of truth for promotions
Centralized promotion data and a clear cross‑functional workflow improved control and evaluation of promotions, increasing promotional margin by 1.5%.
Solutions implemented
Promotion Planning & Effectiveness
Data Visibility & Accessibility
Impact
Promotional margin increased by 1.5%.
End‑to‑end workflow
Standardized steps from planning to execution to evaluation improve consistency.
Single source of truth
One platform for cross‑department promotion data and decisions.
Better strategic and operational control
Teams manage day‑to‑day and long‑term promotion planning from the same data.
More effective promotions
Promotion effectiveness improved across the assortment.
Make every promotion count
If promotions are fragmented across teams and tools, we can help you unify data and decisions. Let’s discuss how Veritico PROMO can standardize your planning and evaluation process.
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