Promotion and inventory planning for confectionery and snacks
Christmas, Easter and promotions with retail chains. Mondelez raised forecast accuracy from 50% to 70% with Veritico PROMO, Bonavita cut working capital in inventory by 35% with Veritico STOCK. For revenue growth management (RGM), Veritico PROMO shows which promotions actually pay back.
Forecast accuracy at Mondelez, from 50% to 70% (Veritico PROMO)
+20 pp
Working capital in inventory at Bonavita (Veritico STOCK)
−35%
What makes confectionery hard to plan
Fixed and moving seasons
Christmas has a fixed date, Easter moves every year, and both sit in the same portfolio.
Promotion‑heavy categories
Chains promote confectionery often, and each promotion shifts demand before and after it.
Many variants
Seasonal packs and limited editions add items without history.
What we solve as consultants
Supply chain management
One planning process across sales, marketing and production.
Distribution network
Where stock should sit and how many warehouses the network needs.
Veritico for confectionery and snacks
Promotion planning
Promotions planned, approved and forecast in one place.
Promotion forecasting
Promotion forecast per store and day, based on similar past promotions.
New products and seasonality
Moving holidays and seasonal packs planned on seasonal profiles.
Supplier and DC orders
Replenishment of warehouses from the forecast and target service level.
Logio has brought order to our company's promotion planning and forecasting. Since Veritico PROMO holds the details of all planned promotions, it also helps us prepare our corporate plans.
Results with Veritico
Promotion planning for Mondelez
Since 2011, Logio helped Mondelez unify planning and raise forecast accuracy from 50% to 70%, improving promotion decisions and cross‑functional alignment.
+20 pp forecast accuracy
Promotion profitability increased
Inventory centralization for Bonavita
Centralized inventory in Veritico STOCK, cut working capital in inventory by 35%, reached 99.9% availability, and supported 65% revenue growth.
Availability up from 96% to 99.9%
−35% working capital in inventory
+65% revenue
Questions about confectionery and snacks
Seasonality includes moving holidays, so Easter is planned on its actual date each year.
About four months for Veritico STOCK or PROMO.
Talk to an FMCG expert
Tell us about your seasons and promotions. We will suggest where to start.