Promotion forecasts per store and day
Veritico PROMO forecasts the baseline and the promotional uplift for every store and day of a campaign. When a product or store has no promotion history, it borrows from similar store profiles or a similar category. The total volume goes straight to replenishment.
Why promotion forecasts miss
Forecasts from last year’s leaflet
Copying the last similar campaign ignores discount depth, placement and media.
Too much or too little
Over‑forecasting ends in write‑offs, under‑forecasting in empty shelves in the week that matters most.
Promotion and replenishment apart
The promotion team and the buyers work with different numbers.
How it works
How Veritico PROMO handles it
01
Baseline
The expected sales without promotion are calculated per store and day.
02
Promotional forecast
The uplift is forecast from similar past promotions, discount depth, leaflet and placement.
03
Missing history
Without history, the forecast uses the nearest store profiles or the baseline of a similar category.
04
Volume to replenishment
The total promotional volume goes to replenishment.
What goes into the forecast
Discount depth, leaflet and placement
The mechanics of each promotion shape its uplift.
Media
TV support or the leaflet cover change the expected volume.
Cannibalization and the dip after
Effects on neighbouring products and on the weeks after the promotion are part of the forecast.
Results with Veritico PROMO
Promotional forecast accuracy at Kofola
0%
Veritico PROMO in practice
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, raised promotional forecast accuracy to 76%, and cut write‑offs of expired stock by 14%, leading to better availability at the shelf.
76% promotional forecast accuracy
14% fewer write‑offs of expired stock
Higher product availability
Related solutions
The Veritico PROMO module: plan, forecast and evaluate promotions.
What your promotions really added.
Forecasts per item, store and day.
Questions about promotion forecasting
The forecast uses the nearest store profiles or the baseline of a similar category.
Yes, the total volume is passed to replenishment.
Book a Veritico PROMO demo
Tell us how you plan and evaluate promotions today. We’ll show you Veritico PROMO on a similar setup.