What your promotions really added
Sales during a promotion are not the same as extra sales. Veritico PROMO compares actual sales with a calculated baseline and accounts for cannibalization, halo effects and the dip after the promotion, so you see the true incremental sales.
Why promotion results mislead
Uplift counted twice
Sales taken from neighbouring products look like growth.
The week after is forgotten
Customers who stocked up during the promotion buy less afterwards.
Placement and media blur the picture
Without separating them, it is unclear what drove the result.
How it works
How Veritico PROMO handles it
01
Baseline
Expected sales without the promotion are calculated for every store and day.
02
Actual vs baseline
Actual sales are compared with the baseline.
03
Effects
Cannibalization, halo effect and the post‑promotion dip are included.
04
Drivers
The effect of placement and media (TV, leaflet cover) on uplift is evaluated.
Results with Veritico PROMO
Promotional margin at Molson Coors
+0%
Leaflet size at METRO, without lower sales
−0%
Veritico PROMO in practice
Centralized promotion management for Apatinska Pivara
Centralized promotion data and a clear cross‑functional workflow improved control and evaluation of promotions, increasing promotional margin by 1.5%.
+1.5% promotional margin
Smarter promotion mix, leaner leaflets
Veritico PROMO cut the promotional leaflet by 25% with the same sales and lifted promotional profitability.
−25% leaflet size
+1 pp promotional margin at the same sales
+3% profit on promoted items
Related solutions
The Veritico PROMO module: plan, forecast and evaluate promotions.
Promotion forecasts per store and day.
The discount that pays for itself.
Questions about uplift
The difference between actual sales and the calculated baseline, after cannibalization, halo and the post‑promotion dip.
Book a Veritico PROMO demo
Tell us how you plan and evaluate promotions today. We’ll show you Veritico PROMO on a similar setup.