The discount that pays for itself
A deeper discount sells more, but not always enough to pay for it. Veritico PROMO proposes the discount depth and promotional price from price elasticity and price sensitivity, against the target margin and ROI you set.
Where discounts lose money
Discounts by habit
The same depth is used year after year, whether it pays off or not.
Volume over margin
Campaigns are judged on units sold, not on what they earned.
Mechanics get complicated
Multibuy, buy & get and targeted discounts are hard to compare.
How it works
How Veritico PROMO handles it
01
Elasticity
Price elasticity and price sensitivity are estimated for the products in the promotion.
02
Targets
You set the target margin and ROI.
03
Proposal
The system proposes the optimal discount depth and promotional price.
04
Approval
The proposal goes through the role‑based approval workflow.
Expected impact of Veritico PROMO
Promotional margin
+1–0%
Veritico PROMO in practice
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, raised promotional forecast accuracy to 76%, and cut write‑offs of expired stock by 14%, leading to better availability at the shelf.
76% promotional forecast accuracy
14% fewer write‑offs of expired stock
Higher product availability
Centralized promotion management for Apatinska Pivara
Centralized promotion data and a clear cross‑functional workflow improved control and evaluation of promotions, increasing promotional margin by 1.5%.
+1.5% promotional margin
Related solutions
The Veritico PROMO module: plan, forecast and evaluate promotions.
What your promotions really added.
The Veritico PRICE module: regular prices and markdowns.
Questions about discounts
Price discounts, multibuy, buy & get and targeted discounts.
The proposal respects the target margin and ROI you set.
Book a Veritico PROMO demo
Tell us how you plan and evaluate promotions today. We’ll show you Veritico PROMO on a similar setup.