Promotions, warehouses and distribution for beverage producers
Promotions with retail chains, weather‑driven seasons and high‑volume logistics. Kofola and Molson Coors plan promotions in Veritico PROMO, Plzeňský Prazdroj and Radegast run automated warehouses we designed or brought into operation.
Promotional forecast accuracy at Kofola (Veritico PROMO)
0%
Write‑offs of expired stock at Kofola (Veritico PROMO)
−0%
Promotional margin at Molson Coors (Veritico PROMO)
+0%
What beverage producers deal with
Promotions with retail chains
A large part of volume goes through promotions agreed with chains. A wrong forecast means empty shelves or expired stock.
Weather and seasons
Summer, holidays and sport events move demand more than anything in the sales history.
High‑volume warehouses
Pallet flows from bottling lines need automated storage that keeps up with production.
Distribution costs
Heavy, low‑value goods make transport and the distribution network a large share of cost.
What we solve as consultants
Automated warehouses
A fully automated high‑bay warehouse with 42,000 pallet positions for Plzeňský Prazdroj, designed and implemented end to end.
Go‑live and ramp‑up
At Radegast we secured the on‑time start of the automated warehouse by coordinating ramp‑up, testing and training on site.
Distribution strategy
For Plzeňský Prazdroj we modelled the network and compared future distribution scenarios with feasibility and KPI impact.
Veritico for beverage producers
Promotion planning
Leaflet plans, candidate ranking, approval workflow and promotion forecasts in one place.
Promotion forecasting
Baseline and promotion forecast per store and day, with the total volume passed on for replenishment.
Uplift and cannibalization
True incremental sales measured against baseline, including cannibalization, halo and the dip after a promotion.
Demand forecasting
Forecasts with seasonality and moving holidays, with stockouts removed from history.
Results with Veritico
Optimizing promotion mix for a leading soft drinks producer
Veritico PROMO unified data across departments, raised promotional forecast accuracy to 76%, and cut write‑offs of expired stock by 14%, leading to better availability at the shelf.
76% promotional forecast accuracy
14% fewer write‑offs of expired stock
Higher product availability
Centralized promotion management for Apatinska Pivara
Centralized promotion data and a clear cross‑functional workflow improved control and evaluation of promotions, increasing promotional margin by 1.5%.
+1.5% promotional margin
Consulting projects
Automated warehouse for Plzeňský Prazdroj
Designing and implementing a fully automated high‑bay warehouse with 42,000 positions to support production expansion.
42,000 pallet positions
Fully automated AS/RS
End‑to‑end implementation
Ramp‑up of an automated warehouse for Radegast
Logio secured the on‑time start of Radegast’s automated warehouse in Nošovice by coordinating on‑site ramp‑up, testing, and training when the supplier could not travel, enabling automated pallet handling between bottling and dispatch.
Availability improved from 96 % to 98 %
Inventory turnover time reduced by 8 %
Time to create orders reduced by 90 %
Questions about beverages
Both. Kofola and Molson Coors use it as producers, METRO SK as a retailer. The module plans promotions, forecasts them and measures their real effect.
About four months for Veritico PROMO.
At least two years of transactions and the history of past promotions: discount depth, leaflet and placement.
Yes. We design automated warehouses, prepare the tender and manage delivery and ramp‑up.
Talk to an FMCG expert
Tell us about your promotions or your warehouse project. We will suggest where to start.