Planning for seasonal and promotion‑driven categories
When most of the volume comes from seasons and promotions, sales history tells little about the next week. Veritico PROMO forecasts promotions and measures what they really bring.
Forecast accuracy at Mondelez, from 50% to 70% (Veritico PROMO)
+0 pp
Typical problems
No clean baseline
When an item is on promotion half the year, the regular demand is hard to see.
Uplift that is not incremental
Part of the extra volume is taken from other items or from the weeks after the promotion.
Discounts set by habit
Discount depth follows last year, not price elasticity or margin targets.
Veritico for promotion‑driven categories
Promotion forecasting
Promotion forecast per store and day based on similar past promotions.
Uplift and cannibalization
True incremental sales including cannibalization, halo and post‑promotion dip.
Discount optimization
Discount depth and promotional price based on price elasticity, margin and ROI targets.
New products and seasonality
Seasonal profiles, including extreme and moving seasons.
Logio has brought order to our company's promotion planning and forecasting. Since Veritico PROMO holds the details of all planned promotions, it also helps us prepare our corporate plans.
Case study
Promotion planning for Mondelez
Since 2011, Logio helped Mondelez unify planning and raise forecast accuracy from 50% to 70%, improving promotion decisions and cross‑functional alignment.
+20 pp forecast accuracy
Promotion profitability increased
Questions about promotion‑driven categories
Expected impact is +1–3% promotional margin, +1–3% revenue and about half the time spent on setting up promotions.
Talk to a promotion planning expert
Tell us how you plan promotions today. We will suggest where to start.