Řízení promocí
Akce by měly přinášet zisk, ne jen objem. Logio navrhuje a optimalizuje promoční plánování s měřitelnou návratností.
Your challenges
What’s holding you back right now?
Polovina akcí sotva vychází na nulu
Letáky jsou plné nabídek, které negenerují zisk
Kanibalizace a post‑promo efekty nejsou zachyceny
Plánování akcí trvá týdny manuální práce
Nobody fully trusts the numbers, so decisions are driven by intuition and negotiation power
When it matters
You’ll benefit when you are…
Retail nebo FMCG akce bez přehledu o ziskovosti
Přestavujete roční promoční kalendář
Slaďujete akce se zásobami pro prevenci stockoutů
Vyjednáváte obchodní podmínky s klíčovými dodavateli
Digitising manual promotion spreadsheets into one structured, auditable workflow
Scaling promotions across multiple countries, banners or channels while keeping control
Outcomes
What we deliver
Ziskové promoční portfolio
Build promotion calendars that respect margin, turnover and sell‑out goals, not just volume.
Komplexní řízení promocí
Run one structured process from idea to evaluation with clear ownership, workflows and approvals.
Spolehlivé prognózy akcí
Use AI models that predict uplift, cannibalisation, halo and post‑promo effects at item level.
Rychlejší kampaňové cykly
Automate flyer generation, bulk edits and approvals to cut planning and setup time by around half.
Aligned promotions and supply chain
Connect promotion planning with pricing and inventory, so campaigns do not break availability or create waste.
Transparent ROI reporting
Standard KPIs show which promotions, suppliers and formats really pay back, across periods and channels.
What makes us different
Logio experts at your service
How Logio uses AI
Logio has been working with AI in supply chain for over two decades and treats it as a tool to solve real business problems, not a buzzword. AI is combined with mathematics, domain expertise and clean data to support complex, multi‑criteria decisions and deliver better predictions with lower latency.
VERITICO, Logio’s AI‑driven platform for managing inventory, pricing and promotions, is trusted by 80+ customers and built on 20 years of continuous software development. 100% of VERITICO customers use AI, and around 25% of product revenue is reinvested into R&D to keep models and features evolving.
Logio is a trusted Microsoft Partner, VERITICO is listed in the Microsoft Azure Marketplace and has been ranked by Gartner among the top 25 supply chain planning solutions globally.
How Veritico PROMO supports promotion management
Veritico PROMO is a proprietary, purpose‑built and configurable module that underpins this solution. It provides one source of truth for promotions, from business settings and planning through forecasting, optimisation, workflow and approval, to detailed post‑promo evaluation.
The platform supports collaboration across promotions, commercial, supply chain and finance teams, integrates with existing systems, and automates manual steps such as leaflet generation, data exports and bulk edits. That means Logio does not just recommend how to improve promotions, it also delivers the operational tool to run them at scale.
Optimalizace promo plánování a zásob pro Mondelez
Od roku 2011 Logio pomáhá Mondelez sjednocovat plánování a zvýšilo přesnost prognóz z 50 % na 70 %, čímž zlepšilo rozhodování o propagačních akcích a mezifunkční spolupráci.