Promotion Optimization

MOTIVATION

Metro SK, both retailer and wholesaler, a member of the Metro AG group can be found in almost 35 countries. Their portfolio consists of more than 40,000 items. They asked Logio to help them with getting the promotions under control.

NEW promotional handout

SOLUTION

An optimally designed and balanced handout is the alpha and omega of an effective promotion. Our VERITICO PRICE software picks just the goods that are sensible and profitable to promote. A promotional handout is then designed out of these items for each period.

CONCLUSION

The result? A thinner handout by a whole quarter. Not only is it economical, but also ecological. The exact same sales resulted in increasing the promotional margin by 1% and the overall profit coming from the promoted items was increased by 3%. On top of that, we recorded an acceptance of automatic suggestions up to 80%.