Product Portfolio Optimization

MOTIVATION

Sanitary engineering producer LAUFEN, a part of the Spanish supra-national concern ROCA, was struggling with a big amount of non-profitable items in their product portfolio, and an inefficient distribution network.

eliminating 40% inefficient items

SOLUTION

Thanks to the optimization of the product portfolio, we suggested eliminating 40% inefficient items. We also analyzed the distribution network and suggested a control tower department, managing the flow in the whole Supply Chain.