Retail, Wholesale & E‑commerce

Remove non‑profitable items at scale

Logio partnered with Laufen to analyze the product portfolio and address an inefficient distribution network.

Outcome

We identified non‑performing SKUs and designed a control tower concept to manage end‑to‑end flow, unlocking significant savings potential.

Inefficient items proposed for delisting

-0%

Potential savings identified

€ 0M

About Laufen

Laufen is a Swiss bathroom manufacturer headquartered in Laufen near Basel and part of the family‑owned Roca Group since 1999. The brand is represented in more than 170 countries. Roca Group, the parent company of Laufen, reported €1.95 billion in revenue in 2024.

Founded in 1892

Headquarters: Laufen, Switzerland

Part of Roca Group, global presence in 170+ countries

Initial challenge

A large share of non‑profitable items within the portfolio and an inefficient distribution network limited performance and increased costs.

Ikona růstu – stoupající kruhy se šipkou

Project goal

Identify and remove inefficient SKUs, and design a control tower model to improve end‑to‑end visibility and coordination across the supply chain.

Circular diagram illustrating continuous optimization

Solution

From SKU sprawl to governed portfolio and flow

We combined product portfolio analytics with network assessment and governance design to streamline the assortment and strengthen decision‑making.

Current portfolio diagnostics

Identify inefficient items and root causes such as pricing, promotions, storage costs or custom manufacturing.

Optimal mix design

Propose an efficient product mix aligned with corporate strategy and simulate impact on core KPIs and the broader supply chain.

Network assessment

Analyze distribution performance and define control tower concept for end‑to‑end flow management.

Governance and monitoring

Set up evaluation cadence and KPI framework to ensure continuous portfolio management.

Product & Portfolio Optimization

Assortment Strategy & Rationalization

KPI Design & Performance Monitoring

Distribution Network Optimization

Ikona digitalizace – zelené kruhy se šipkami

Impact

Portfolio optimization and control tower for Laufen

Portfolio simplification at scale

40% of inefficient items proposed for elimination to reduce complexity and carrying costs.

Identified savings potential

€5M potential savings from portfolio optimization.

Defined control tower model

Single point for flow coordination and faster decision‑making across functions.

Continuous governance

Regular evaluation cycle and KPI framework to keep the portfolio on track.

Simulation‑driven decisions

Scenario testing of assortment changes on KPIs and supply chain impacts.

Reduce portfolio noise and unlock value

If your assortment has grown faster than your margins, we can help you identify non‑performers and build the governance to keep it lean. Let’s talk about portfolio optimization and supply chain control towers.

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