Retail, Wholesale & E‑commerce
Remove non‑profitable items at scale
Logio partnered with Laufen to analyze the product portfolio and address an inefficient distribution network.
Outcome
We identified non‑performing SKUs and designed a control tower concept to manage end‑to‑end flow, unlocking significant savings potential.
Inefficient items proposed for delisting
-0%
Potential savings identified
€ 0M
About Laufen
Laufen is a Swiss bathroom manufacturer headquartered in Laufen near Basel and part of the family‑owned Roca Group since 1999. The brand is represented in more than 170 countries. Roca Group, the parent company of Laufen, reported €1.95 billion in revenue in 2024.
Founded in 1892
Headquarters: Laufen, Switzerland
Part of Roca Group, global presence in 170+ countries
Initial challenge
A large share of non‑profitable items within the portfolio and an inefficient distribution network limited performance and increased costs.
Project goal
Identify and remove inefficient SKUs, and design a control tower model to improve end‑to‑end visibility and coordination across the supply chain.
Solution
From SKU sprawl to governed portfolio and flow
We combined product portfolio analytics with network assessment and governance design to streamline the assortment and strengthen decision‑making.
Solutions implemented
Distribution Network Optimization
Assortment Strategy & Rationalization
KPI Design & Performance Monitoring
Data Visibility & Accessibility
Impact
Portfolio optimization and control tower for Laufen
Portfolio simplification at scale
40% of inefficient items proposed for elimination to reduce complexity and carrying costs.
Identified savings potential
€5M potential savings from portfolio optimization.
Defined control tower model
Single point for flow coordination and faster decision‑making across functions.
Continuous governance
Regular evaluation cycle and KPI framework to keep the portfolio on track.
Simulation‑driven decisions
Scenario testing of assortment changes on KPIs and supply chain impacts.
Reduce portfolio noise and unlock value
If your assortment has grown faster than your margins, we can help you identify non‑performers and build the governance to keep it lean. Let’s talk about portfolio optimization and supply chain control towers.
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