Assortment strategy and rationalization
The right products, in the right place, at the right time.
Logio helps you streamline bloated assortments, focus on profitable SKUs, and align ranges with real demand, space, and strategy.
You get a clear, data‑led view of what to keep, grow, or delist, and what that means for turnover and margin.
Your challenges
What’s holding you back right now?
Assortment is bloated, margins are eroding, and no one owns the full picture
Dead stock ties up cash and shelf space instead of funding growth
You cannot clearly tell which SKUs drive profit and which destroy it
Category ranges differ by channel or store with no clear logic or rules
Delisting feels risky because there is no quantified view of the impact
When it matters
You’ll benefit when you are…
Trying to trim assortment without losing sales or customer choice
Redesigning category strategy across formats, regions, or channels
Integrating new acquisitions and need to harmonise overlapping portfolios.
Under pressure to grow margin without raising shelf prices
Preparing for a change in private label or supplier line‑up
Entering new markets and need a right‑sized, competitive range
Lacking shelf space and storage capacity due to long‑tail SKUs
Preparing for automation, space redesign, or planogram changes that require a leaner range
Outcomes
What we deliver
Segmented and role‑based portfolio
SKUs are grouped by role, lifecycle, and performance, so decisions move from gut feel to clear rules.
Simpler, leaner assortment
You reduce unprofitable and overlapping SKUs while protecting availability of key items.
Scenario‑tested decisions
You can simulate the impact of adding or delisting SKUs on sales, margin, stock, and operations before acting.
Aligned assortment and space
Ranges reflect real shelf and storage capacity, not idealised planograms.
Higher stock productivity
Inventory turns faster, less capital sits in slow movers, and write‑offs decrease.
Transparent governance
Clear assortment rules by channel, format, and region that everyone can follow and audit.
What makes us different
Logio experts at your service
Combination of consulting and software: strategy, analytics, and tooling delivered under one roof.
Deep retail, FMCG, e‑commerce and manufacturing experience across Europe, not just generic benchmarks.
Data‑led methodology that links assortment decisions to inventory, space, logistics, and profitability.
Ability to quantify impact before changes are made, using scenarios and clear KPIs.
Vendor‑independent view on technologies and systems, focused on your economics, not licenses or hardware.
Long‑term partnership mindset, not one‑off workshops; Logio stays involved from concept to implementation.
How Logio uses AI in assortment and portfolio work
Logio treats AI as a tool to solve specific business problems, not a buzzword. AI and advanced mathematics are used where they truly add value, such as understanding demand patterns, elasticity, and the real role of each SKU in the portfolio. In other cases, established analytical and optimisation methods are used when they are more robust and explainable for your teams.
Logio has been building AI‑driven supply chain solutions for more than 20 years. The company’s Veritico platform is trusted by 80+ customers, reinvests heavily into R&D and has been ranked by Gartner among the leading solutions on the global market. This experience ensures that every algorithm used in assortment work is grounded in real operational data and measurable financial impact.
How Veritico and RANGE support this solution
Veritico is Logio’s proprietary, configurable AI‑driven platform for inventory, pricing, and promotions management. Veritico RANGE builds on this platform to support assortment strategy and rationalization. It aggregates demand, margin, and stock data across channels, segments the portfolio, and helps you define assortment rules by store type, region, and format.
RANGE lets you simulate assortment scenarios, compare “keep / rationalize / delist” options, and see their impact on sales, availability, inventory, and logistics before you commit. It connects with other Veritico modules such as STOCK and PROMO so that assortment, inventory, and promotions work together instead of in silos.
This combination means Logio is not only a consultant recommending changes but also a technology partner providing a practical, production‑ready tool that embeds those rules into daily decision‑making.
Case studies
We tackled many supply chain challenges
Inventory optimization for a leading Czech electronics e shop
A leading Czech electronics e shop CZC.cz used Veritico Stock to manage 40,000 SKUs. Product availability rose by 10 %, while profit in key categories increased by up to 8 %, all without growing stock levels.
Portfolio optimization and control tower for Laufen
Laufen reduced portfolio complexity by proposing the removal of 40% inefficient items and defined a supply chain control tower to coordinate end‑to‑end flow, with €5M savings potential identified.
Business intelligence for Arctic Fox
Data‑driven decisions for assortment, stock structure, promotions, and season readiness with a proactive BI tool.
Make your assortment work harder for your business
If your range is growing faster than your profit, it is time to look at assortment strategy and rationalization.
Logio can help you focus on the SKUs that matter, clean up the long tail, and link assortment decisions to inventory, space, and promotion performance.
Let’s talk about how a data‑led, AI‑enabled assortment strategy can transform your results.