Promotion Optimization

MOTIVATION

The biggest producer of soft drinks in the Czech Republic needed to sort the setting of promotion types and lengths so that they wouldn’t be a loss of money to the company.

strategic and operative promotion

SOLUTION

Our software interconnected the most important branches
of the company and ensured a bilateral data sharing, crucial for strategic and operative promotion management.

CONCLUSION

We increased the accuracy of promotion forecasting
to 76% and decreased the value of expired stock depreciation by 14%. We increased the availability of goods for the customer.