Product Portfolio Optimization
MOTIVATION
Arctic Fox has been on the Czech market for 10 years and is known mainly for being one of the main distributors of the Fjallraven brand. 2020 was a real trial by fire to Arctic Fox due to the pandemic, just like to a number of other retailers selling non-food. Traditional distribution channels noted an extreme fall, e-commerce on the other hand grew rapidly. For those that were not ready, this situation was destructive.
Modern and proactive tool
SOLUTION
The company used lockdown wisely to move to another level in the modern functioning area and it became data-driven. Together we created a modern, intuitive and mainly proactive tool, answering the key business questions using advanced algorithms.
CONCLUSION
COVID-19 was not underestimated at Arctic Fox, and their on-line store works great. The “Business Intelligence” implementation by Logio was a project focusing not only on the analysis of historical data. The ambition was higher, so the company now has a tool which helps to answer questions like: what products should be listed, what’s the right stock structure, what products should be promoted, how to ideally prepare for the high season?
Arctic Fox does not only collect data, they can mine the very maximum out of it!
Data driven
