Automotive & Industrial
Data‑driven cross‑sell discovery
Logio analyzed the EMEA product and customer portfolio to reveal missed sales connections.
Outcome
Sales teams received a fact‑based map of customer to product matches with promising margin potential.
Analyzed
0 million product–customer pairs
About SKF
SKF is a Swedish global manufacturer of bearings and seals, founded in 1907 and headquartered in Gothenburg, Sweden.
Employees: 38,743
Annual sales: SEK 98,722 million
Operations in about 130 countries and around 17,000 distributor locations
Initial challenge
SKF centralized EMEA sales and asked Logio to find new synergies and customer to product links that could unlock additional sales and margin.
Project goal
Use machine learning to quantify similarities in customer baskets, then identify concrete cross‑sell opportunities with attractive margin potential
Solution
From data to prioritized opportunities
AI‑scored basket similarity, a single EMEA view of customer to product links, and automated reports that rank margin‑aware cross‑sell opportunities for sales.
Solutions implemented
AI Integration
Data Visibility & Accessibility
Product & Portfolio Optimization
Reporting Automation
Impact
Finding cross‑sell potential to grow revenue without expanding the catalog.
Actionable opportunity
Sales teams received prioritized customer to product matches for cross‑sell.
Margin‑aware focus
Opportunities were filtered by margin potential to protect profitability.
Faster sales alignment
A single view supported the centralized EMEA sales structure.
Scalable analytics
The model and reports can be rerun as the portfolio and customer base evolve.
Evidence‑based decisions
Decisions grounded in basket similarity rather than intuition.
Let’s turn your data into cross‑sell wins
If your sales teams need clearer signals for what to sell next to whom, we can help with practical analytics and repeatable reporting. Let’s talk about how to uncover opportunities in your portfolio.
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42 manual workplaces saved
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