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Product optimization


The Spanish producer of sanitary equipment was hindered by a (large) number of nonprofitable items in their product portfolio and an inefficient distribution network.

5mil savings

of potential savings was brought to them by product portfolio optimization

Solution: Using our tool Product portfolio optimization, we slimmed down Roca‘s product portfolio, as a matter of fact, we suggested to remove 40 % of futile items.

In addition, we analyzed their distribution network and designed a control tower department responsible for the flow in the whole distribution chain.