Product Portfolio
Up to 35% of products are not managed effectively.
The product portfolio in companies has the shape of a snowball. Year by year the number of items increases, but there is no power to part with those that no longer generate added value.
In our experience, up to 35% of products are not managed effectively. In addition, this extensive growth puts enormous pressure on production and logistics capacity. We have therefore developed a methodology that regularly assesses the health of the portfolio and automatically generates suggestions for changes. It is a comprehensive approach that considers all relevant aspects (sales, marketing, promotions, supply chain, etc.) through a 360-degree methodology. The result is a leaner, but even more effective product portfolio that not only increases your profitability, but also saves you up to tens of percent in costs.
profit increase of 2-3%
reduction of inventory value by 3-5%
less work with products - process automation
Product portfolio analysis
In the first phase, you need to analyze your current product portfolio and detect which items are inefficient. However, it does not stop there, because it is essential to find the cause. This could be inappropriate promotions, poor pricing, increased storage costs or even costly custom manufacturing.
Optimization of the product portfolio
The result of the re-synthesis is the design of an optimal and efficient product mix, naturally in line with the corporate strategy. The project also includes a simulation of the impact of the changes, not only on the company’s core KPIs, but also on the entire supply chain.
Assortment Management
Managing a large portfolio of products is difficult. Using AI, we not only find weak products hidden in strong categories, but also tailor your assortment to the local customer requirements in each store or sales channel. We can reduce or add to your assortment to make the most of your selling space.
Evaluation of implemented changes
The changes made need to be evaluated and monitored regularly to check that we are on track to achieve the goals we have set. Portfolio management is not a one-off change, but a continuous process. However, thanks to our tool and methodology, you will be in full control of it.
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