Retail and E-Commerce
Customers are increasingly hard to please: they want to have everything right away and that means that distribution needs to constantly improve, expand the range of products and sell both through e-commerce channels and traditional retail as well. The merchants thus must make the most of all the ‘4P’ – product, price, place (goods availability) and promotion. They also need to get to know their customers well – so that the customer is offered exactly what he came for. Today, artificial intelligence and/or advanced mathematical models can deal with that. Your product portfolio, for instance, can be set up optimally to maximize your margin or revenue. You can significantly increase your profit with the right pricing. If your stock on hand is right, your warehouse is neither overloaded nor are the shelves empty. Yes, promotions can be effective and attractive to customers at the same time. Logio is here to help you with all this.